New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search
In this Marketing Nerds episode, JP Sherman shows us how to optimize internal site search.
Best Practices for #Ecommerce in Google Search & Shopping Surfaces
Google’s own best practices for ecommerce shops explained. Want better traffic for free or at lower cost? Scale up your efforts by following these important steps towards a successful ecommerce strategy.
*** Original Post : https://bit.ly/google-ecommerce-best-practices ***
*** Google Search Console: https://bit.ly/so-google-search-console ***
It’s safe to say that the old adage from the movie: Field of Dreams “Build it and they will come”, does not apply to ecommerce. You have to do the work to get found and with so many FREE options, why wouldn’t you?
Get your products listed for free on Buy on Google, Google My Business, Google Maps, Google Lens, Google Shopping Tab, Google Maps.
00:45 – Learn about the different “Surfaces” where your products and content appear so you can optimize your product pages, shopping ads and content for better results:
01:24 – Google Search
03:19 – Google Images
04:06 – Google Lens
04:37 – Google Shopping
05:03 – Google My Business
05:20 – Google Maps
Google Search Indexing timestamps:
01:32 – How does your website end up on Google Search?
02:07 – How can you make sure your website is being indexed?
05:54 – Create content that meets your customer’s needs
The key is to have an optimized Product Data Feed for compliance with Google Merchant Center and to get the best traffic going to your site.
*** Optimize Your Product Data Feed Now! With our product data feed optimization tools – https://bit.ly/product-data-feed-tool ***
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#ecommerce #marketing #googleshopping #googlesearch #shopify #googleads #bigcommerce #woocommerce #bestpractices #sando
Rank your website on voice search in2021|Rank on Alexa Voice Search | How to Rank for Voice Searches
If you are looking to learn how to rank your website for voice search, welcome to the voice search revolution. If you want to rank your website on Google for voice searches, let Prism help you optimize your website. Call me on +97145964040/ WhatsApp on 00971558500095. If you want to get your website optimized for voice search, please contact: 0097145964040
In this video, we will explain eight strategies you can use to rank your website for voice searches.
Voice searches have been a growing phenomenon in recent years and if you are not focusing on optimizing your website for voice search, you are losing an opportunity to get huge traffic. Starting from the primary question, ‘why is voice search important?’, this video answers everything about Voice Search SEO, and also in this video, we will explain eight strategies you can use to rank your website for voice searches.
Some of the questions we answer in this blog are
How Does Voice Search Work?
To get your website Voice search optimized you need to do the following to get your website ranked #1 on google search for your Brand name and relevant keywords in you marketing niche. You will have to optimize you web-pages to start appearing in Voice searches. Remember to optimize your website for voice and keep the questions relavant to the search query.
What Are the Key Parameters That Google Look for to Rank You on Voice Search?
Below are the key findings from our research:
1. You need to rank organically because approximately 72% of the answers returned were from the top three organic results (IOS Phones, 80% were from the top 3 organic results)
2. Keep your SERP Features live because they result in 70% more Voice ranking than other feeds and 60% of those voice search results have a Featured Snippet result.
3. Always work only with websites scoring high PA DA scores for their backlinks juice as they are the best to rank your website for Voice search.
4. Make sure your Keywords and Backlink anchors link description matches the voice search query for Google Home and Home Mini.
5. 41 words is the magic number where it comes to ranking your website for Voice search. Don’t exceed that number where is comes to your description.
6. Keep the text you are writing single easy to understand. You should score a ranking around 8 on the Flesch Kincaid Grade.
7. Pagespeed is critical for voice search and you need to know that. Pages that load faster on your website will rank for voice search faster.
8. Internal linking for your website page is very important as well
9. Use Schema in all your articles to get ranked well on voice search paradigms/.
10. Don’t bother about HTTPS or URL depth as it is not important for Google !!
Why is it Important to Use Relevant Keywords?
SEO keywords are beacons for search results. And they range from a single or double word cluster to complex phrases these are indexed by google and are ranked to showcase relevancy based organic search results. Correctly optimized keywords help google find your website and place it as the preferred search result on google voice search Thus, it is important to use only include the most relevant keywords to your content.
Why are Long-Tail Keywords Important?
Because Long-tail keywords are longer and more location-specific they are more relevant to google voice search where the location is of primary importance. Voice search gives you the search results of locations close to you so if you put in a long-tail keyword like “ Best SEO agency in Dubai, UAE as Compared to LOCAL Agency in Dubai it gives google the context of a location and therefore is more valuable to Google.
Does Website Load Time Affect Ranking for voice searches?
Absolutely it does ! the smaller your load time for your website is the faster it loads and if your website loads really fast on active mobile search changes are your website will also rank #1 for all voice searches relevant to your location and keywords and search results.
Why is Compatibility with All Voice Search Devices Important?
You never know where your customer is going to be logging in from and conducting a voice search from. So it is always better to have all your devices covered. Prism recommends a minimum of 10 to 12 devices should be considered.
Lovetto Nazareth is a leading digital marketing consultant in the Middle East for the last 20 years. He heads Prism Digital and has helped numerous companies grow their business through digital marketing and strategic advertising. If you need any assistance in ranking your website on Google, message him on +971558500095 or call him on 097145964040 and we will be happy to help.
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How To Do SEO And Optimize Your Online Store For The Search Engines
https://mywifequitherjob.com/free/ How to optimize your online store for search and get free traffic from Google
How On-Site Search Helps Boost Engagement and Conversions: An Interview with JP Sherman
JP Sherman of Red Hat discusses how on-site search can help boost engagement and conversions in this interview at Pubcon 2016 in Las Vegas.
For more information on on-site search, explore the following resources:
New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search https://www.searchenginejournal.com/new-marketingnerds-jp-sherman-optimizing-internal-site-search/123895/
Using Internal Search Data To Drive Conversions: An Interview With JP Sherman https://www.searchenginejournal.com/using-internal-search-data-drive-conversions-interview-jp-sherman/121247/
For more news and interviews from marketing experts around the world visit us at https://www.searchenginejournal.com/.
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