Maury Rogow builds a solid case that your brand will live or die based on the story you tell in the metaverse.

Maury is a pioneer in applying the art of storytelling to convey the value of technology in the Internet age. He built a successful approach to storytelling that made direct contributions to the success of some of the most important firms in the early wave of Internet companies. He later leveraged storytelling expertise and insights into a career in Hollywood which included producing films and helping craft storylines. After six years in Hollywood he shifted focus to how to help major brands tell their stories. His company Rip Media Group has helped companies from multiple sectors of the economy leverage the mobile Internet and video to improve their marketing and storytelling.

Today Rip Media Group, is preparing for another big shift, the transition to the age of the Metaverse. In this OODAcast we dive deep into how Maury sees the Metaverse shaping corporate strategies and ways leaders should be positioning themselves to serve the early adopters of the coming Metaverse.

What does Maury see coming?

The metaverse is the third big wave of change to sweep across the Internet. The first was the client server world of the initial Internet. Then the video mobile world of the last decade. Now the metaverse promises to be just as, or maybe even a bigger change than those first two shifts.

Maury encourages us to think of the Metaverse today as an infant, so new that it is hardly functional yet. But there is enough there to see something incredible is coming. Those that are grasping the power and potential of the coming metaverse today are those that are probably interacting with large online communities like those around the big 3D games. There are other use cases including medical, healthcare, industrial and retail already coming into focus. But all are in their infancy. The real power of the Metaverse will come when users will have persistence across multiple platforms including an ability to exchange value and be productive.

An example of a retail metaverse is RedFox, which has built a shopping mall which enables retail, entertainment, interaction with others and a blended approach to purchasing that bridges the virtual and real worlds.

We discuss retail and the huge economic potential for retail in the metaverse. We also discuss how just becoming part of the metaverse is not going to guarantee success. It will take marketing and advertising that helps people understand why to visit an online destination. Maury has crafted campaigns for metaverse companies already, and has found success by building stories that leverage timeless storytelling practices. When it comes to marketing to bring attention to metaverse capabilities, he describes his methods with an acronym that helps people understand the importance of action.

We dive into several use cases other than retail, including how metaverse enabled technologies are already helping in delivery of healthcare. The use of the metaverse for testing and training for the military, the use of the metaverse for education, real estate, legal advice, and business planning was also examined.

Maury and Bob discuss views on the great SciFi stories that have helped people understand the potential of the metaverse, including Snowcrash, Neuromancer, Enders Game, Ready Player one. SciFi stories can help conceptualize potential benefits and also potential pitfalls and problems. One example of the latter is conceptualizing security challenges, something rarely discussed these days.  Bob mentions two SciFi stories that can help us think through security issues related to the metaverse, one from Star Trek (Kirk hacked the Kobayashi Maru scenario) and one from Ready Player One (there was a credential theft scene). Bob and Maury discuss the “so-what” of potential security issues in this domain.  Clearly as we build our metaverse we really have to think about security, privacy and counter crime.

For more on OODA LLC’s approach to the security of the Metaverse, business intelligence, due diligence and cybersecurity consulting see:

https://www.ooda.com

And for deep insights into geopolitical, tech and cyber risks and to join the OODA network see:

https://www.oodaloop.com

#metaverse #cybersecurity #OODA #OODAloop

Meta is here! They’ve announced the top trends you should focus on for the rest of 2022. In this video John Lincoln, Ignite Visibility CEO covers meta marketing trends straight from Meta.

4 Meta Marketing Trends to Bring Businesses & Content Creators Success:
1. Tell the Story Behind the Product – everyone’s interested in the “behind the scenes” of the product or services. Get creative with short-form video to make users stop scrolling and check out your product.

2. Music – music is critical for videos. On places such as TikTok and Reels, audio is similar to a hashtag. By adding a popular song to a video, you’ll open yourself up to a bigger reach.

3. Align with Content Creators – content creators are the new celebrities, who are pushing new trends and making things popular. Team up with influencers within your niche to gain momentum.

4. Holistic Wellness is Growing – people are working to develop their holistic wellness in everyday parts of their life. They are looking for creative outlets past exercise.

Try these Meta Marketing Top Trends of 2022 to help you gain more followers and succeed in the social media space.

Have questions about meta marketing? Leave a comment below.
Then, check out this video to see one brand using the metaverse to their advantage: https://youtu.be/yFY8JseHohY

►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing

This talk explains the potential of Metaverse in Marketing and Customer engagement.
An interesting leverage of business storytelling to bring out the three magical spells of marketing in metaverse ~ “Emotion, Experience & Engagement”. It beautifully picks on Alice in Wonderland and maps to Alice in Metaverse, explaining how consumers enjoy emotional ride, gain immersive experiences & are deeply engaged with the opportunities that metaverse offers. The talk also mentions the first movers who have taken advantage of metaverse and pioneered launching their brands in metaverse. Namita Tiwari is a Business Storyteller & a Strategic Marketing Leader with expertise in creating next-gen marketing programs that converge Digital, Brand and Content to catalyze customer engagement and fuel revenue growth. In her rich experience of two decades, she has contributed to the growth journeys of many Fortune 500 firms like Accenture, HCL Technologies, Infosys and is currently working as Director & Head of Marketing for Cloud Infrastructure Services at Wipro. She is a distinguished alumna of Symbiosis, Pune India, and pursued Accelerated Marketing Leadership Program with the prestigious Kellogg School of Management. She is celebrated speaker on marketing , change and leadership , having spoken at numerous industry forums and academic institutions. She is a passionate marketer and feels strongly for women empowerment and child education, works as United Nations Volunteer on pro-bono projects. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Two-thirds of our days are spent alone. The Metaverse will bring us together, argues leading Metaverse thinker Matthew Ball.

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Up next, The metaverse explained in 14 minutes ► https://youtu.be/4S-4mTvK4cI

Will the metaverse lean more toward dystopia or utopia? If you base your answer solely on Hollywood’s vision of the future, you might say the former, considering that blockbusters like “The Matrix” and “Blade Runner” paint an ominous future where technology has helped fuel massive inequality and human suffering.

But that’s just one vision. In many ways, humans have been exploring metaverse-like worlds for decades, through text-based role-playing games to “Second Life” to the consumer-grade VR systems that have become popular over the past decade — and we’ve done it all without ushering in a dystopia.

The metaverse will soon enable immersive, collaborative, and social experiences that could change not only leisure, but also learning. For young students, the technology could replace paper mache models of volcanoes with something very much like “The Magic School Bus.”

That’s not to say there aren’t legitimate concerns about the metaverse, especially when it comes to questions about who owns what in this emerging world. Matthew Ball, author of “The Metaverse,” explains more in this interview with Big Think.

Read the video transcript ► https://bigthink.com/series/devils-advocate/metaverse-myths/

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About Matthew Ball:
Matthew Ball is the CEO of Epyllion, a diversified holding company which makes angel investments, provides advisory services, and produces television, films, and video games. Ball is also a Venture Partner at Makers Fund, Senior Advisor to KKR, Senior Advisor to McKinsey & Company, and sits on the board of numerous start-ups. His first book, “The Metaverse and How it Will Revolutionize Everything”, was published in July 2022 and became an instant national and international bestseller. Ball is also an “Occasional Contributor” to The Economist, holds bylines at Bloomberg, The New York Times, the Wall Street Journal, and wrote the August 8, 2022 cover story for Time Magazine.

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Read more of our stories on the Metaverse:
The case for demanding “immersive rights” in the Metaverse
► https://bigthink.com/the-future/immersive-rights-metaverse/
Why the Metaverse can’t exist without a blockchain
► https://bigthink.com/the-future/metaverse-blockchain/
Is a lack of creativity already ruining the Metaverse?
► https://bigthink.com/the-future/metaverse-inequality/

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