How to Maximize Your PPC Performance in 2022
Businesses can't rely on third-party tracking, so you'll need to switch over to first-party data. Here's how to manage this massive change.
How to Structure Your Performance Max Feed Only Campaign | PPC Talks
If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.
Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign’s targeting is modified to function like Smart Shopping.
Watch Efe, Onkar, and Usama as they discuss:
– Factors to consider when creating a Performance Max Feed Only campaign
– The importance of checking your product reports in PMax
– How to identify the products to include in your PMax Feed Only campaign
– Why controlling your budget is now the key to successful campaigns
– The minimum number of products you should include for PMax Feed Only
0:00 Intro | How to Structure Your Performance Max Feed Only Campaign
1:14 Efe’s Performance Max Feed Only campaign strategy
6:35 Onkar’s Performance Max Feed Only campaign strategy
10:05 Usama’s Performance Max Feed Only campaign strategy
13:43 Launching a separate PMax campaign with your underperforming products
14:29 Adjusting your budget is now the key to scaling your campaign
17:53 Should you leave the products running in your original PMax campaign?
23:19 When to incorporate PMax Feed Only campaigns for new accounts
25:25 Experiment by splitting your collection types
❓❓❓ Got questions? Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
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The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
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10 Google Ads Best Practices – Drive More Conversions With Your Google Ads Campaigns
Drive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining your ad copy.
1. Conversion Tracking with Value
2. Use the Sales or Leads Objective
3. Test All Campaign Types
4. Use Smart Bidding
5. Phrase Match Keywords – SKAGs
6. 2+ Ads per Ad Group
7. Duplicate Ads & Test Landing Pages
8. Use Remarketing (Your Data)
9. Create & Test Custom Segments
10. Optimize Your Campaigns
NEW! How to Optimize Amazon PPC Strategy in Minutes that Works 2022 | FREE Tool
Learn how to easily identify problems in your Amazon PPC campaigns using a powerful new tool from Sellics called Benchmarker. Benchmarker uses real Amazon PPC data from you and your competitors to generate an easy to understand report so you can identify where you need to optimize and improve your Amazon PPC campaigns and product listings. Benchmarker will help you to save time and money when optimizing your Amazon PPC campaigns so you can sell more products on Amazon.
00:36 Amazon PPC Reports
01:21 Benchmaker Tool
02:00 Ad Format Summary
03:31 Key Performance Indicators
04:03 Click-Through Rate
05:58 Cost Per Click
06:38 Advertising Cost of Sale (ACoS)
08:56 Conversion Rate
09:56 Product Analysis
11:58 Optimizing PPC Campaigns
14:26 How to Access Benchmarker Tool
Sellics Benchmarker Tool
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Google Ads New Features To Boost Your PPC Campaigns This 2022
Google’s new features help optimize businesses’ online presence and adapt to consumer behavior shifts. Though some are still in beta, they are worth a close look.
Check out our latest SharkClip to learn all about the new features Google Ads has in store for you.
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