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9 steps to research your SEO strategy that delivers results

An SEO strategy is crucial to help generate quality organic leads for websites. By analysing your target market and creating an SEO (search engine optimisation) strategy, you can effectively attract visitors to your website. In this blog post, we will be looking at how to research your SEO to create a fool proof strategy and a practical action plan for improving your position on Google. Because if your business fails to develop a solid search engine optimisation strategy, you’re missing the best organic results from Google search.

When we’re looking at SEO for our clients, we carefully research 9 characteristics of your SEO – including your current position and where you want to be before recommending an SEO strategy. The 9 steps we take to research and create an SEO strategy are covered in our blog: https://www.treattorbay.co.uk/post/9-steps-research-seo-strategy

Keyword research

Long-tail keywords

Competitive research

Benchmark research

SERP research

Backlinks

Google My Business

Review sites

Social media

Keyword research

We need to first understand the power of keywords in a digital world. We often hear people talk about Google ranking their website based on keywords – but what does that mean? Keywords are simply words or phrases that represent a search query someone might use online. These words can be used across a range of digital platforms to increase your visibility and drive traffic back to your website from these searches.

Use SEO tools
We achieve results for our clients by using premium tools, like MozPro, Ahrefs, and SEMRush, in addition to using a range of SEO resources available online. If you have any questions about the best tools to use for what you are trying to achieve, please just drop us a line – we’re always happy to help.

Creating an SEO action plan
Once we have decided on our keywords, scoped the competition, and looked at all the ways to generate content and backlinks, we put together an action plan around how we’re going to implement each element in the strategy. Our action plans are practical and created for measurable performance results.

We create content pillars and blogs to drive organic searches, and we work with partners to generate co-authoring opportunities and backlinks. We also audit your Google My Business account, and your social media to prioritise and get your presence and promotions driving traffic to your website.

Interested to learn more?
If your website is just existing, without delivering for your business, get in touch. With our tried and tested tactics, Treat will deliver website visitors and make your phone ring! Give us a call at 07513 472371 or drop us a line at [email protected]

9 Essential steps in building a winning SEO Strategy #seotips #seo #digitalmarketing