Digital transformation success vs. failure is often determined well before an initiative even begins. The strategies, plans, and tactics defined in the strategy and planning phase typically chart the course for the overall transformation.

In this panel discussion we dive into how to define the best strategy and plan for your digital transformation. We also unpack the concept of a phase 0 implementation planning work stream that can make or break a digital transformation.

The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.

Check out WordStream and UpCity’s live webinar on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.

In this session, you’ll:

– Identify how to engage with your audience at each stage of the customer lifecycle
– Discover practical ways to benchmark and grow your digital reputation and credibility
– Build a network of ambassadors that can help you grow your brand

Defining a digital strategy that aligns with your corporate goals and objectives is one of the most critical steps in your digital transformation journey. However, it is also one of the most difficult things for organizations to do.

In this video I cover the top 10 things that create digital strategy pitfalls along the way. I also offer advice on how you can avoid those common mistakes.
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DOWNLOAD MORE RESOURCES BELOW:
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2021 DIGITAL TRANSFORMATION REPORT: http://resource.thirdstage-consulting.com/2021-digital-transformation-report

TOP 10 ERP SYSTEMS RANKING: https://www.thirdstage-consulting.com/the-top-10-erp-systems-for-2020/

TOP 10 ERP SYSTEMS FOR SMALL BUSINESSES: https://www.thirdstage-consulting.com/top-erp-systems-for-small-businesses/

TOP 10 CRM SYSTEMS: https://www.thirdstage-consulting.com/top-10-crm-systems-for-digital-transformations

GUIDE TO ORGANIZATIONAL CHANGE MANAGEMENT: http://resource.thirdstage-consulting.com/the-definitive-guide-to-erp-hcm-organizational-change-management

20 LESSONS FROM 1,000 ERP IMPLEMENTATIONS: https://resource.thirdstage-consulting.com/lessons-from-1000-erp-implementations-ebook

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CONNECT WITH ME:
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LINKEDIN: https://www.linkedin.com/in/erickimberling/
INSTAGRAM: https://www.instagram.com/erickimberling/
TIKTOK: https://www.tiktok.com/@erickimberling0
TWITTER: https://twitter.com/erickimberling
CLUBHOUSE: https://www.joinclubhouse.com/@erickimberling
THIRD STAGE LINKEDIN PAGE: https://www.linkedin.com/company/third-stage-consulting-group/
CONTACT ME TO BRAINSTORM IDEAS FOR YOUR DIGITAL TRANSFORMATION: [email protected]

Download our FREE Off-Page SEO Start Pack now: https://clickhubspot.com/7sx

Search engine optimization (SEO) has never been more important, with the majority of searches done from mobile devices. Off-page SEO means taking actions outside of your website to get your business noticed and to the top of search engines. You’ll find four tips and tricks to make off-page SEO work for you and your business.

�� Resources:
• SEO Basics Lesson: https://clickhubspot.com/y6p
• Off-Page SEO-What It Is & Why You Need It: https://clickhubspot.com/f7v
• On-Page SEO Video: https://youtu.be/rknrIecryws
• The ABCs of Off-Page SEO Tactics: https://clickhubspot.com/ppv

Video Chapters:
0:00- Intro to Off-page SEO
1:12- Tip #1 Social Media
1:44- Tip #2 Link Building
3:51- Tip #3 Local SEO
4:49- Tip #4 Content Marketing

�� Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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